No matter what your product or service, if your marketing funnel and marketing strategy does not deliver, your business can turn into a very expensive hobby . We provides a comprehensive and integrated marketing consulting and services for small to medium sized companies:
OUR EXPERTIZE OVERVIEW:
- Niche Optimization
- Product Development
- Buyer Persona Identification
- Funnels Development
- Video Sales Letters
- Sales Webinars/Presentations Consultation & Creation (P4 Perfect Prosperity Pitch Presentation)
- Book Writing/Publishing Consulting
- Digital Marketing Services
PART 1: CONSULTATION: Funnel Strategy Development
- Consulting Session:
One-on-one conversation to understand your needs and objectives.
- Buyer Persona Identification:
We will help identify which target audience you should invest your marketing dollars on. This process alone can save you tens, if not hundreds of thousands of dollars.
- Competitive analysis and understanding the industry landscape:
We diligently research your industry to identify who your competitors are, whether they are direct competitors or peripheral. After acquiring a profound understanding of the competitive landscape, we dive deep into your competitors’ marketing channels e.g. ads, social media, PR, blogs to analyze which of their marketing channels are most effective, why they are effective, and how their sales funnels are designed.
- Understanding buyer pain-points
Once we have identified the ideal buyer persona of your product, our team of product creators research across the web: niche forums, blogs, social media such as Twitter, Quora to understand what your target market is talking about, the problems they face, the products they love. Based on the research results we identify the top pain points which will trigger the decision to buy or opt-in to your service/product. Accordingly, our team of copywriters, ad-managers and bloggers create assets which will attract traffic and convert them into leads and sales.
- Creating a list of high visibility distribution sites: niche forums, other platforms as applicable:
Every business is a solution to a problem that a set of people or businesses already face. Once we have identified the buyer persona and the pain-points, we build a list of platforms, blogs, newsletters, websites, forums, software platforms, user focussed groups where your target market currently visits to find a solution or get answers to their questions related to the pain-point. At a later stage, we engage with these distribution sites, to promote blogs and get a deeper insight into the customers’ problem to augment product and service delivery.
PART 2: FUNNEL CREATION
- Landing Page / Squeeze Page: Web development & copywriting:
Your funnel starts with the a landing page, optimized to capture visitor email. Not every funnel is the same, so in some funnels we might suggest a webinar registration page. Some niches work better with video and some without. As part our services we will test up to 3 landing page designs.
- Sales Page: Web development & copywriting:
Once your client has opted in, we generally take them to a sales page. We will research sales pages for your niche and design a quality page.
- Upsell / Downsell pages:
We we build upto 2 additional sales pages that can be for either downsell or upsell purposes.
- Video Sales Letters (VLSs)
More and more of our funnels are based on using video sales letters, typically ranging from 1-20 minutes.
- Voice Overs
Not comfortable capturing audio for you videos? No problem, we work with wide range of professional voice over artists to ensure your video is pitch perfect.
- Webinars 60 Minutes
We use a precise and proven 60 minute webinar template to help sell your value products and services. While we recommend our clients record the webinar themselves, we know that some people struggle with this task. So, for an option fee one of our voice over artists will record the entire webinar for you (script and VO talent costs will be extra.)
- Webinar System integration:
Once the webinar is recorded, edited and ready to be shared, we will set up a platform of your choice, upload the webinar and ensure it runs smoothly.
- Online Tools:
In addition to regular opt-in and sales pages, we can create web apps like questionnaire, forums, membership sites to help with your conversion and fulfilment process.
- Payment Gateway integration:
A fancy funnel without payment integration is like owning a Ferrari without Gasoline… no use whatsoever. Our team will integrate and test payment systems for your website.
- Affiliate program integration (if necessary):
More and more business are leveraging the power of affiliates. We will intergrate your funnel with your affiliate system or recommend options to you and integrate your chosen platform.
- CRM/Email marketing software integration:
While lead generation is extremely critical to the success of any business, conversion of leads into sales is even more important. Email campaigns, are still one of the best ways to nurture leads and convert them into customers. We integrate your funnel with leading email marketing software which ensures delivery of emails to your prospects.
- Blogging platform integration:
Blogging is the only way to consistently rank high on the search engine results for your buyer keywords. We integrate state-of-the-art blogging software with your website which will help boost your rank in search engine results.
- Community Software integration:
Building a community of evangelists, customers and prospects around your business is incredibly advantageous in at least two ways:
a. It helps you set the agenda for what your target audience should be talking about, which could be directly connected to your lead generation campaign or other business goals. E.g you can educate your prospects about the advantageous of your product or service.
b. When you integrate a community within your website, new content is generated by your community members on a regular basis which directly boosts your rank in the search engines.
Depending on the needs of your business we integrate forum or community software to your website.
CONTENT MARKETING: 3 Months of Service
- Audience Persona Development & Segmentation
- Development of blogs: video and articles
- Blog promotion: organic, relevant backlinking
- Blog promotion: paid
- SEO optimization
- Facebook Ads & Remarketing (aka Retargeting)
- Google Ads & Remarketing (aka Retargeting)
- Native Ads: Outbrain or Taboola depending upon the nature and ad budget of the business
- Affiliate Sales Page (if applicable)
- Affiliate List Building (list we be datamined, clients has to close)
- Affiliate Relationship Nurturing
- Website Performance Audit
- Website Optimization with respect to SEO
- A/B testing reports
- Google Analytic reports
: While we highly recommend investing in the entire A-Z program, we appreciate you might now want all the components, so the service if semi-comfortable.